Майкрософттун компьютердик терминдердин түшүндүрмө сөздүгү (2016-ж.), (ky-en)
A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail.